
NatuRasa: Experience the Pure Essence of Tradition
Handcrafted, preservative-free beverages made with natural ingredients for a refreshing and authentic taste.
TAZGI KA NAYA RAS
Our Best Flavors
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Introductory Offer
Thrilling Thandai
Regular price Rs. 399.00Regular priceUnit price / perRs. 499.00Sale price Rs. 399.00Introductory Offer -
Introductory Offer
Soothing Sauf
Regular price Rs. 399.00Regular priceUnit price / perRs. 499.00Sale price Rs. 399.00Introductory Offer -
Introductory Offer
Paan -e- Bahar
Regular price Rs. 350.00Regular priceUnit price / perRs. 499.00Sale price Rs. 350.00Introductory Offer -
Introductory Offer
Refreshing Trio – Thandai, Sauf & Paan Combo
Regular price Rs. 999.00Regular priceUnit price / perRs. 1,148.00Sale price Rs. 999.00Introductory Offer
What is NatuRasa?
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100% Natural
Made with rich ingredients, with no artificial flavors or preservatives.
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Nutrient-Rich
Packed with essential nutrients from almonds, saffron, and poppy seeds.
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Authentic Taste
Handcrafted in small batches using traditional recipes for a superior taste.
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Easy to Use
Perfect for refreshing drinks, desserts, and festive beverages.
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Supports Digestion
Ingredients like fennel, betel leaves, and cardamom aid digestion.
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Empowers Rural Women
Every purchase supports local artisans and traditional craftsmanship.
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The word NatuRasa is derived from "Nature" and "Rasa", where "Nature" signifies purity, and "Rasa" in Sanskrit means essence, flavor, or nectar. Together, NatuRasa embodies the essence of nature in every sip—pure, refreshing, and wholesome.
At NatuRasa, we craft authentic squashes using traditional recipes, natural ingredients, and zero preservatives or essence or artificial flavors. Every packet is handmade with love by rural women, preserving the rich flavors and time-honored techniques passed down through generations.
Our products are more than just beverages—they are a celebration of India’s vibrant flavors and cultural heritage. Whether it's the indulgent Thrilling Thandai, the cooling Soothing Saunf, or the aromatic Paan-e-Bahar, NatuRasa brings you refreshment rooted in tradition.
Experience the true taste of nature, handcrafted with care, for moments of joy and nostalgia!
NatuRasa vs. Other Commercial Beverages
Feature | NatuRasa 🏆 | Others ❌ |
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Ingredients | 100% natural, real fruits, nuts, and spices | Artificial flavors, preservatives, and synthetic additives |
Preservatives | No preservatives, essence, or artificial colors | Often contains chemical preservatives and synthetic colors |
Taste & Authenticity | Traditional, handcrafted flavors | Mass-produced, artificial taste |
Health Benefits | Aids digestion, cooling effect, and nutrient-rich | Often high in sugar and artificial additives |
Who Makes It? | Handcrafted by rural women using traditional recipes | Factory-made, mass production |
Social Impact | Supports rural women and preserves Indian heritage | Focused on profits over sustainability |
Freshness | Small-batch production ensures freshness in every sip | Long shelf life with chemical stabilizers |
Our Deliverable Locations
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Ahmedabad
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Hyderabad
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Nasik
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Aurangabad
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Indore
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Mumbai
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Bangalore
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Jabalpur
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Pune
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Bhopal
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Jaipur
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Raipur
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Chennai
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Jodhpur
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Surat
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Chandigarh
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Kota
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Udaipur
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Delhi ncr
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Nagpur
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Vadodara
Questions? We've got answers.
Are NatuRasa products 100% natural?
Yes! Our squashes are made with rich natural ingredients, without any preservatives, artificial flavors, or synthetic additives.
How do I prepare NatuRasa squashes?
Simply mix the squash with chilled water or milk as per your taste, use a blender if you are using milk and enjoy the refreshing, natural drink. All the three squashes can be consumed with milk and Soothing Sauf and Paan-e-Bahar with water as well.
Where do you deliver?
We currently deliver to select cities in India, including Pune, Mumbai, Nagpur, Nasik, Indore, Bhopal, Gwalior, Ahmedabad, Surat, Vadodara, Delhi NCR, Bangalore, Hyderabad, Chennai, Kota, Jaipur, Udaipur, Jodhpur and more.
What is the shelf life of your products?
Since we use only natural ingredients, and there are absolutely zero preservatives, the products MUST be stored in freezer, irrespective of whether the cap is opened or not. With that, the products will have a shelf life of ~ 9 months . Check the packaging for exact details.
Will NatuRasa squashes become hard and difficult to use if stored in freezer?
No, the product consistency is such that it will not be an issue when taken out from the freezer and used.
Do you offer returns or refunds?
We accept returns only for damaged or defective products reported within 24 hours of delivery. Taste preferences are subjective, so we don’t offer returns for that reason.
Are your products suitable for children and elderly people?
Yes! Our beverages are made with natural ingredients, making them safe for all age groups. However, we recommend checking individual ingredients for any allergies.
Can I use NatuRasa squashes in recipes other than drinks?
Absolutely! Our squashes can be used in desserts, milkshakes, smoothies, and even traditional sweets for added flavor.