Business Overview
NatuRasa is more than just a brand; it's a movement towards healthier, natural, and artisanal beverages. Rooted in Indian traditions and crafted by rural women, we take pride in reviving age-old recipes with a modern touch. Our products cater to individuals, families, and are suitable for gifting in corporate events, weddings, baby shower or any other celebration. Whether it's the richness of Thrilling Thandai, the coolness of Soothing Sauf, or the indulgence of Paan-e-Bahar, we bring you refreshing flavors that evoke nostalgia and joy.
Founding Story
NatuRasa was born from a passion for authentic, homemade beverages and a vision to bring back traditional Bharat flavors in their purest form. Inspired by the vibrant flavors and cultural richness of Bharat, our journey began with a simple yet profound thought: why settle for artificial, mass-produced drinks when nature offers so much more? And why not craft beverages that are not only easy to make but taste amazing and also nurture the body. Inspired by cherished family recipes and driven by a commitment to quality, we embarked on a mission to create handcrafted beverages that are both delicious and healthy. Our tagline, “Tazgi Ka Naya Ras,” reflects our commitment to delivering preservative free squashes with no essence or artificial flavors. Each packet is a celebration of tazgi (freshness), handcrafted by rural women using all natural ingredients using authentic Indian flavors.
With Naturasa, you’re not just enjoying a drink—you’re savoring a new way to experience freshness, rooted in tradition and crafted for the conscious, modern lifestyle